The Birth of a new era of Anti-Keynesian-Demand led Production
For many artisans and creators seeing their product on the retail shelf is the ultimate validation. But this traditional interface rarely offers anything new, supressing those catering something different and niche, constrained by the fallacies of shelf space. We aim to remove these barriers amplifying customer choice, preventing over-production and the resulting billions spent on advertising. A true personification of German Businesses - Reducing our ecological footprint, Anti-Overconsumption, Anti-Advertisements and to top it all we will never sell your data.
Restructuring the Economics of E-Commerce 2.0
If you are here than you value your choices and want to be part of the decision-making of what you want to consume. Millions are spent in Market-Research every year and despite that Billions are spent further on its Advertisement. While we sell non-mainstream products by non-mainstream artists, we do so by promoting a community of patrons having an active say in the changes they want in the product by not only recommending but also a say on the artwork for the products they like. Most active members of the community will be likewise compensated with us promising to pass our advertisement budget back on to the community, thereby creating a fly-wheel effect. So do you feel like eating Peanut Butter Quinoa Chips than simply say it and we'll make the most liked ideas of yours take form, all the while you getting paid for it. And the Artisans getting a sure hit product on their hands for you to cherish.
Amazon lead Road to Serfdom
Having taken several other firms delving in e-commerce out of business and plagiarising products of successful merchants and selling under their own brand name, Amazon is quickly leading our online-retail chain on the Road to Serfdom despite being it's pioneer. So how do we aim to tackle them? By using their size against them. Being hyper-focussed on the volume of individual low-demand 'long-tailed' products and tying strategic exclusive partnerships with merchants (our exclusive merchants pay a mere 6.4% compared with Amazon's 16-30%). This also unsettles Amazon or Bol's strategic Moat of predatory dynamic pricing driving competition out of business. This is their cash cow of selling high demand articles at a bargain and upsetting those losses by taking hefty margins across products like ours. By being just a marketplace and not an aggregator this lack of need of storage space allows us to pass majority of the revenue back to the true artisans who deserve it. Our e-commerce efforts might never be as big as those of Amazon but we don't want them to be.
So Who Are We ?
And why are we so special? Based on the economic principles of Friedrich Hayek. We are a SaaS powered Local Marketplace building a Communal Demand-driven Distribution Chain for the FMCG Brands without Shelf Space. Built from the ground up in Karlsruhe, we lay the framework of revolutionising the way brands, distributors, and hoteliers manage their operations. We empower them to optimize ordering, simplify communication and spend less time on administrative work.
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